Our Executive Board Members
About Julian C. Hall
PRESIDENT & CO-FOUNDER
Julian C. Hall is widely recognized for his strategic leadership and ability to guide aesthetic and wellness practices through complex growth phases. With a strong background in operational management and business development, Julian helps practices move beyond short-term fixes and build lasting structures that support scale. His expertise spans team leadership, workflow optimization, financial clarity, and multi-location expansion, allowing him to understand both the daily realities of practice management and the high-level decisions owners must make. Colleagues value his calm, analytical approach, which brings stability and clear direction even in fast-moving or high-pressure environments.
Known for his ability to simplify complex problems, Julian works closely with providers, managers, and administrative teams to uncover operational gaps, strengthen communication, and improve overall performance. His guidance helps practices make smarter decisions, reduce inefficiencies, and create a culture where accountability and growth coexist. Julian’s leadership philosophy focuses on structure, empowerment, and sustainability — ensuring that every practice he works with develops a strong operational foundation and a clear roadmap for long-term success. His commitment to excellence and consistency has earned him the trust of practices nationwide seeking clarity, organization, and the confidence to scale with intention.
With support from the Broader Team
CFO
Former C-suite exec for a Global Big Pharma company, former CFO of Merz Aesthetics and National CEO of the fastest growing dermatology company from a small one location to across the nation in 4 years.
John Donofrio
In Partnership with Aesthetic Velocity and Ezer Health
Board Advisor
Director of Aesthetic Surgery at BIDMC, Chief of Plastic Surgery at BID-Needham, and Associate Professor at Harvard Medical School. Board-certified in Plastic Surgery and Otolaryngology, he also directs Harvard SPIN. A Northwestern and MIT Sloan graduate, he has practiced in Boston since 2007 and advises leading corporations and healthcare companies.
Dr. Samuel Lin
In Partnership with Aesthetic Velocity and Ezer Health
Member
High powered attorney and partner at Polsinelli who has helped write some of the original language in MSO PC relationships. Healthcare industry expert who has worked on thousands of healthcare deals ensuring legal compliance.
Barry Alexander
In Partnership with Aesthetic Velocity and Ezer Health
Member
Dr. Alan Matarasso, MD, FACS, is a globally recognized plastic surgeon and current President of The Plastic Surgery Foundation. He has authored over 1,000 publications, co-edited Plastic Surgery, 5th Edition, and is one of the only surgeons ranked in the top 10 nationwide across every major aesthetic category by Newsweek as top U.S. Plastic Surgeons. A past President of the American Society of Plastic Surgeons, he brings unmatched expertise to the Board.
Dr. Alan Matarasso
In Partnership with Aesthetic Velocity and Ezer Health
Member
Former Big 4 accounting managing partner over healthcare and life sciences for over 30 years.
J.R. Shearin
In Partnership with Aesthetic Velocity and Ezer Health
Member
Healthcare Real Estate expert. 1031 exchange guru who has set up investment opportunities with class A and class B healthcare tenant real estate from small mom and pop clinics to large hospitals. expert in creating a secondary source of income with doctors.
Sam DIFranco
In Partnership with Aesthetic Velocity and Ezer Health
Member
Investor with experience with the 100’s of millions in the construction industry and counsel to the nation's largest builders and land buyers.
John Santoro
In Partnership with Aesthetic Velocity and Ezer Health