Case Study · Aesthetic Practice · Colorado
Annual Revenue
Before
$1M
per year, stuck on a plateau
12 Months
→
After
$2.2M
per year, one year later
Aesthetic Practice · Colorado
Service Expansion
Sales Training
Patient Reactivation
Memberships
The Situation
A respected Colorado practice had loyal patients and strong demand, but revenue had plateaued at $1M a year.
It relied on a narrow set of treatments, consultations varied by provider, and the patient database sat unused. Revenue was stable but not growing, and profit was inconsistent.
Our Approach
The Problem
A narrow menu, with high-value services never introduced
→
Our Fix
New high-margin service lines bundled into strategic packages
The Problem
Consultations varied from provider to provider
→
Our Fix
Value-based consult scripts, objection handling, and monthly sales KPIs
The Problem
Patient data sat unused
→
Our Fix
A segmented database with reactivation and membership campaigns
The Problem
No consistent journey from inquiry to follow-up
→
Our Fix
A defined path from lead to consult, package, membership, and maintenance
Want the details? See the full playbook
The Outcome
$2.2M
Annual revenue, up from $1M
+42%
Average revenue per patient
Recurring
Revenue stabilized through memberships
“
Revenue ceilings are often system ceilings.
The Key Takeaway
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