Case Study · Med Spa · Arkansas
Lead-to-Patient Conversion
Before
35%
of leads became paying patients
2x
→
After
70%
of leads became paying patients
Med Spa · Arkansas
SOPs
Sales Training
Lead Conversion
Memberships
The Situation
A med spa in Arkansas had real room to grow, but no standard way of running the business.
Intake, consultations, scheduling, and follow-up varied by staff member. Upsell opportunities were missed, leads went cold, and providers were underused.
Our Approach
The Problem
Every staff member handled intake and consults differently
→
Our Fix
Clear SOPs for intake, consultations, scheduling, and follow-up
The Problem
Consults only covered the one service a patient asked about
→
Our Fix
An aesthetic questionnaire at intake and an add-on services menu
The Problem
Leads weren't followed up, so bookings slipped away
→
Our Fix
A call within 24 hours of every consult, plus personalized emails
Want the details? See the full playbook
The Outcome
+155%
Revenue in 29 days
40%
Of clients booked add-on treatments
29+
New Google reviews
“
Focused efforts on improving lead conversion yield measurable results in a short time frame.
The Key Takeaway
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